The Third Habit. Just Do it.

Quadrant 2.  Quadrant 2.  This whole chapter focuses around quadrant 2.  Its important, by definition.  But its not urgent.  What's important without being urgent?  Our values, what we believe in, what we want to be and become.  It makes you think, if the important and urgent things weren't urgent, would they be important?  People let urgent things dominate their lives, but if all you do is deal with the urgent, Covey points out, then you're running around from point to point across the road and making no real headway.  The non-urgent things give you direction and purpose, and give the urgent things a reason.  And while we're looking at the urgent things through the lens of the non urgent things, we see some of them become a whole lot less urgent.